Harriet Wetton
Social media has become essential for promoting websites, managing marketing campaigns, providing customer support, sharing new blog posts, and much more.
Understanding how to crosspost on Reddit means posting the same message to multiple information channels.
An efficient social media strategy is necessary to run a successful online business and engage with your potential clients.
Reddit is a unique beast in the social media world. Unlike Facebook or Twitter, where you can shout into the void, Reddit is built on specific communities called subreddits.
If you have a great piece of content, you want as many relevant eyes on it as possible. This is where the magic of the crosspost comes in. It allows you to bridge the gap between different communities interested in the same topic.
Manipulating social media can be complex as various platforms, tools, and techniques exist.
Knowing how to share your content through channels successfully is not always clear, and if done incorrectly may eventually lead to a loss of brand reputation and customer loyalty. So let’s dive deep and learn how to crosspost on Reddit effectively and ethically.
What is Crossposting?
Crossposting is the act of generating content and posting it over multiple social media platforms. For example, creating a blog post and forwarding the same piece to various social media websites comprising LinkedIn, Facebook, Tumblr, Twitter, and Google+.
This can be efficiently used with a posting calendar, allowing you to streamline your social media strategy across all platforms. Due to its benefits, people are determined to know how to crosspost on Reddit.
In the specific context of Reddit, crossposting is a built in feature. It creates a special type of post that embeds the original thread into a new one.
This is much better than simply copying and pasting a link. It preserves the credit of the original poster, links the two communities together, and allows users to see the original discussion.
It is a powerful tool for earning with Google AdSense by driving diverse traffic to your site from multiple subreddits.
How to Crosspost on Reddit in 8 Easy Steps
Now we learn how to crosspost on Reddit, a link or text post from a subreddit to one more subreddit of your choosing, through an internet browser.
Crossposting lets you make the same post through various subs without uploading duplicate files or rewriting the exact body text again. Follow these steps to ensure you do it right every time.
Step One: Access the Platform
To learn how to crosspost on Reddit, open Reddit in your internet browser. Type www.reddit.com in your browser’s address bar, and hit Enter or Return on your keyboard.
While the mobile app is popular, using a desktop browser often provides a clearer view of the rules and formatting options for each subreddit.
Step Two: Log In Securely
Sign in to your account. Enter your username and password into the sign in form in the upper right corner of the page, and click the login button.
If you’re having the new version of Reddit, click the login button on the top right corner to open the sign in form. Always make sure you are on the official site to protect your account security.
Step Three: Find Your Content
Find the original post you want to crosspost. You can cross post a link or text post from the front page or a subreddit.
Ensure that the post is high quality and relevant to the new community you are about to target. Quality is the number one factor in preventing your post from being marked as spam.
Step Four: Initiate the Crosspost
Click crosspost below the post you want to crosspost. You can find it next to the comments, share, and report buttons below a post’s title.
It will open the crosspost form in a pop up window. This button is the official way to bridge content between subreddits.
Step Five: Select Your Destination Subreddit
Select a subreddit to crosspost. Click the drop down menu below “Choose where to crosspost,” and select a subreddit to crosspost the selected link or text post.
You must be a member of the subreddit or it must be a public community that allows crossposts. Always check the sidebar of the destination subreddit to ensure they allow this type of content.
Step Six: Craft an Engaging Title
Edit the title of your crosspost. Below the “Choose a title” heading, change the title of the chosen post, or keep it as the original one.
As a rule of thumb, you should consider adding a crosspost indicator in the post’s title when crossposting across different subs. For example, you can add (x-post /r/originalsub) at the end of the title. This transparency is highly valued by the Reddit community.
Step Seven: Human Verification
To complete the how to crosspost on Reddit process, fill in the captcha if prompted. Click the checkbox next to “I’m not a robot” to complete the captcha task.
The captcha task will verify that you are a human, not a bot. Reddit uses these tools to keep the platform clean from automated spam accounts.
Step Eight: Submit Your Post
Click the SUBMIT button. This is a blue button in the lower right corner of the crosspost window. This will publish your crosspost on the selected subreddit. Once submitted, it is a good idea to stay active in the comments to answer questions and engage with the new audience.
The Benefits of Crossposting on Social Media
Crossposting makes us remain active on social media. Social media accounts that are functioning and active tend to be popular as the users enjoy regular content and updates, especially if you are a well reputed brand.
A lack of social activity may lead to less involvement and a subsequent decline in subscriber rate. If you are also managing other platforms, you might want to know how to wave on Facebook to keep that engagement high elsewhere.
Crossposting content allows you to spread a single piece of content and use it across various platforms, thus making your social media accounts active and healthy.
This retains your existing audience, broadens your reach, and attracts new followers. That is why people are searching how to crosspost on Reddit. It essentially acts as a megaphone for your best ideas.
One Can Save Significant Time
A busy entrepreneur or a manager of a small business has a lot of things going on, and they oversee multiple business channels. Time is very precious for them. They do not have the time to write unique content targeting various social media networks.
Therefore they want to learn how to crosspost on Reddit. Crossposting lets you make premium content and spread it out to multiple social media platforms in a little amount of time.
You can also put more time into generating a single piece of top quality content instead of three or four ordinary pieces made for different platforms.
Vast Exposure for Your Content
A lot of social media users have a preference for specific platforms. For example, a user may visit LinkedIn or Twitter daily but rarely visit Facebook. You can only be sure of reaching these types of users by putting your content post all over.
If only a few people get to read it, it’s no use spending hours writing an excellent blog post. By using Reddit crossposting, you tap into niche communities that might never find your content on a broad platform like Facebook.
More User Engagement and Connections
By learning how to crosspost on Reddit and other platforms, updated social media channels grow rapidly and gain more followers. By consistently posting content to all platforms, you reach more people, grow an online presence, and drive website traffic.
This is particularly helpful for those trying to get a job on Fiverr or Upwork, as a strong social presence proves your expertise to potential clients.
The Drawbacks and Risks of Crossposting
Before learning how to crosspost on Reddit, remember that posted content may not be suitable for every social media platform.
The users of various social media platforms have diverse goals and likings. LinkedIn users seek informative, unique, and valuable content for their professional development. A Facebook user may be searching for entertaining content.
The content you generate for various platforms should be tailored to match each platform’s audience. The content’s length, quality, language, and topic will decide how suitable it is for each channel.
If you place an unfitting or unrelated piece of content on a specific social platform, it may be unnoticed, or worse, it could make followers unsubscribe. Reddit users are particularly sensitive to “karma farming” or low effort reposting.
Context and Platform Language
Different social media channels use different expressions. For example, Twitter has “retweets,” and Facebook has “reactions.” If you unintentionally place a piece of content on Facebook that tells people to “retweet” your content, they will realize it is re posted.
This can make your content look “spammy” and stain the reputation of your social channel and overall brand influence. This is why when you learn how to crosspost on Reddit, you should always customize the title to fit the new subreddit’s culture.
Loyal Followers May Feel Cheated
Specific followers are subscribed to more than one of your social media channels. When the same re hashed content appears across numerous platforms, they may feel like they are being sent spam.
This is a big problem as these dedicated followers are your best and most devoted customers. Balance is key. Do not crosspost every single thing you create; only share the absolute best pieces that provide universal value.
Cross Promotion versus Crossposting
When worried about the negative impact of crossposting content, you can try cross promotion. Cross promotion posts one piece of content to one or two social media platforms, which gets promoted across other channels.
For example, you might post a full guide on Reddit and then share a small snippet or a link to the discussion on your Twitter feed.
This tactic means that there is no spamming of the same piece of content across numerous networks, and all your followers know the content.
Messages must be tailored to the audience on each social platform. It can be beneficial and shuns the negative aspects of crossposting content. Think of it as inviting people to a party rather than bringing the party to every single room they enter.
Practical Scenarios for Reddit Crossposting
Understanding the theory of how to crosspost on Reddit is one thing, but seeing it in action helps. Let’s look at a few scenarios where this technique shines:
- The Hobbyist: You post a photo of a custom built PC in r/Gaming. Since it looks like art, you crosspost it to r/PCMasterRace and r/Design. Each community finds value in a different aspect of the same post.
- The Educator: You write a deep dive into SEO content writing services in r/Marketing. You then crosspost it to r/Blogging to help newer writers understand the technical side.
- The News Breaker: You find a breaking news story about a new game update. You post it in the main game subreddit and crosspost it to r/Games for a broader audience.
Common Mistakes to Avoid
Even if you know the technical steps of how to crosspost on Reddit, you can still fail if you ignore the “unwritten rules” of the site. Avoid these common pitfalls:
- Ignoring Subreddit Rules: Many subreddits have a “No Crossposting” rule. If you ignore this, you will likely get banned.
- Over Posting: Don’t crosspost the same link to ten different subreddits at once. This looks like bot behavior and will trigger Reddit’s spam filters.
- Bad Timing: Subreddits have peak activity times. Crossposting at 3 AM when the community is asleep means your post will get buried.
Frequently Asked Questions
Can I crosspost on Reddit from the mobile app?
Yes, you can. Tap the share button under any post and select the crosspost option. The process is very similar to the desktop version, though the layout may look slightly different depending on your phone’s operating system.
This usually happens for one of two reasons. Either the subreddit you are trying to post from has disabled crossposting, or the destination subreddit does not allow that specific type of content (like images or links). Always check the community guidelines in the sidebar.
Does crossposting count as a repost?
In most subreddits, an official crosspost is not considered a “repost” because it links back to the original source. However, if the same content has already been shared in that specific subreddit recently, it might be removed for being repetitive.
Do I get karma from crossposts?
Yes, you do. You will earn post karma for the upvotes your crosspost receives in the new subreddit. Interestingly, the original poster also benefits from the increased exposure to their original thread.
Is there a limit to how many times I can crosspost?
Reddit does not have a hard number, but their “Anti Spam” algorithms are very sensitive. If you crosspost too quickly or to too many unrelated groups, your account may be “shadowbanned,” meaning your posts won’t show up for anyone else.
Conclusion: Master Your Reddit Strategy
Learning how to crosspost on Reddit is a fundamental skill for any digital marketer or community builder. It is a bridge that connects relevant audiences and gives your content the life it deserves.
By following the 8 steps outlined above and respecting the unique culture of each subreddit, you can grow your reach significantly without compromising your integrity.
Remember that Reddit is a community of people, not just a set of data points. Be helpful, be transparent, and always prioritize value over views.
If you do that, your crossposts will be welcomed rather than rejected. For more tips on managing your digital presence, check out our guide on how to see subscribers on YouTube or learn how to manage stress while running your online empire.
